Industry Sessions
A practical introduction to the contract furniture industry — from both sides.
How It Works
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B2B
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Procurement
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Ancillary
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Commercial Design
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How It Works ✳︎ B2B ✳︎ Procurement ✳︎ Ancillary ✳︎ Commercial Design ✳︎
Entering the Contract Market
A practical bootcamp for emerging brands and D2C companies entering the commercial furniture and design industry.
The contract market can feel opaque from the outside. This session breaks down how it actually works — who the key players are, how projects move, and where brands tend to gain traction or get stuck. Built for teams looking for a clearer path into B2B.
Who it’s for
Emerging brands entering B2B
D2C brands expanding into contract
Teams looking to better understand how the industry operates before investing time and resources
Topics include
How the industry is structured
Designers, dealers, end clients — and who drives decisions
How projects move from concept to install
Sales and pricing basics
D2C vs. traditional contract
Where the opportunity is
How to actually get in
Format
90-minute virtual session
Includes
Slides, session recap, follow-up access, and an optional follow-up call
The Contract Industry from the Inside
A practical bootcamp for newer dealership team members.
This session is designed to help new hires understand the ecosystem faster: who the players are, how money moves, and how projects actually come together. The goal is to build context and confidence early, so team members can contribute more quickly and avoid common mistakes.
Who it’s for
New hires at dealerships
Team members transitioning into contract sales
Teams looking to standardize baseline industry knowledge
Topics include
How the industry is structured
Different types of procurement and their importance
How projects move
Pricing and margin
The A&D relationship
Day-to-day in contract sales
Format
90-minute virtual session
Includes
Slides and session recap
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